Avid brings road show to the Middle East

Avid held its second annual roadshow in the Middle East last week in partnership with local reseller Salam Technical Services to demontsrate its new products and solutions to the broadcast industry.

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By  Vijaya Cherian Published  December 15, 2003

Avid Technology Europe Ltd held the Avid Experience Tour in the Middle East last week. The Avid Experience Tour, now in its second year, was held at the Nad Al Sheba Club in Dubai on December 9 and 10 in partnership with local reseller, Salam Technical Services. The show demonstrated the latest Avid products and technology solutions for the broadcast industry.

"Avid is serious about its partners and markets within the Middle East, and we are delighted to bring the successful Experience Tour to the region," says Peter Ramsay, general manager UK and Channels, Avid Technology Europe Ltd. "We are keen to find out more about the important local issues, and also to share our experience and expertise concerning new technology to help customers move their businesses forward. This road show helped us achieve that," he adds.

The tour comprised presentations on business issues such as maximising Return on Investment and how converging technologies can lead to new business opportunities. Also on display was the Avid DNA family of purpose-built hardware designed for media processing, the Avid DS Nitris, Avid Media Composer Adrenaline, Avid Xpress Pro and Digidesign Pro Tools|HD products.

3105 days ago
Roger Abi Antoun

Our company OBM is interrested to be a resseler in Oman for avid media composer. kindly advise.

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