E-learning firm moves to block piracy

E-learning provider Element K has selected the Business Software Alliance (BSA), to devise strategies to protect its copyrighted courseware and training material in the Middle East.

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By  Patrick Phelvin Published  December 15, 2003

E-learning provider Element K has selected the Business Software Alliance (BSA), to devise strategies to protect its copyrighted courseware and training material in the Middle East.

Element K is drawing on BSA’s experience to ensure that the intellectual property laws are applied to Element K’s books and courseware material. It also aims to generate awareness that copyright issues are common to the software, music and publishing industries.

Element K is one of the leading training material providers that offers its contents in book format as well as online. Training institutions and individuals using the books and courseware are required to pay for each individual copy, as per the international copyright laws.

“As the leading global e-learning provider with many activities in the region, it is essential that Element K protects its books and courseware from piracy. Globally, piracy is a key area of concern for all providers of education and entertainment, whether working in software development, the recording industry, publishing or developing training programs,” says Jamil Ezzo, Element K’s managing director.

“Piracy of all types can be successfully tackled through concerted efforts and lobbying at official levels. Following our success in the software area, we have already been approached by the music recording industry for possible collaboration in applying the copyright laws for controlling music piracy in the region. We can understand the concern of Element K over piracy of its books and training material and would like to offer advice on how to implement anti-piracy strategies,” says Jawad Al Redha, co-chairman, BSA Middle East.

Several Middle East governments have passed legislation to ensure that intellectual property rights are protected in all sectors. The implementation of these laws has led to recent action against violators and raids against offenders. Recently in Egypt, over 2 million music CDs were seized by government enforcement agencies.

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