Samsung adds to camera phone line-up

Samsung has added to its camera phone line-up in the region with the launch of a model which features an integrated flash camera, the SGH X-600.

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By  Peter Branton Published  December 15, 2003

Samsung has added to its camera phone line-up in the region with the launch of a model which features an integrated flash camera, the SGH X-600.

The SGH X-600, which should be available in retail stores by the end of the year, is a GSM and GPRS-enabled phone with a 65K colour screen. The 300,000 pixel VGA camera and flash supports night shooting and multi-shot modes. Weighing in at just 80 grams it is also one of the lightest camera phones available on the market.

"The SGH X-600 mobile phone will set a new technology benchmark in the region, by providing customers with an enhanced user experience," said D. K. Byeon, President, Samsung Gulf Electronics (SGE).

Street pricing on the phone hasn't been decided yet, Samsung executives said, but the company is looking at placing it in the 1,000AED-plus price bracket. The company is keen to develop its market share in the region, and is looking to launch something like 25 models of mobile phone next year to help it do so.

The SGH X-600 also includes 640x480 resolution, 180 degree rotating lens, 15 multi-shot, frame setting and tone control, night mode, digital zoom, 65536 colour screen, downloadable games, MMS, 40-chord polyphonic ring tones among other state-of-the-art features.

As part of its regional marketing strategy to promote the SGH X-600, Samsung Electronics, the world leader in digital technology, has signed leading Arabic singing superstar, Ragheb Alama, as its new brand ambassador for the phone in the Middle East. Apart from featuring in forthcoming press advertising campaigns and Point of Purchase (POP) materials for the new phone, Ragheb has also composed a special song for the X-600 launch, which will feature in a television commercial. Furthermore, Samsung executive said, X-600 customers who wish to do so will also be able to set the ring tones of their mobile phones to the beat of Ragheb's music, by downloading select songs of the "singing sensation".

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