Sun expands channel focus for MENA

Sun Microsystems, Middle East, today announced expansion of its channel initiatives for the region's mid-sized enterprises. The vendor has appointed Stavros Vougas as the new channel and marketing manager for the Middle East & North Africa (MENA) market.

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By  Maddy Reddy Published  December 17, 2003

Sun Microsystems today announced expansion of its channel initiatives to the region's mid-sized enterprises. The vendor has appointed Stavros Vougas as channel and marketing manager for the Middle East & North Africa (MENA).

In his new role, Vougas will be dedicated to further developing the expertise and scope of Sun's channel network through the company's iForce partner programme. Specifically, he will focus on the building of Sun-based industry solutions by independent software vendors (ISVs) in the region, as well as increasing certification levels in the iForce community for customers across the MENA region.

"Based on the experience that Stavros has built up over the past five years with Sun, we anticipate that his new role will enable Sun to significantly boost the company's mind share in this region as well as strengthening the initiatives of its channel," says Mehmet Iyimen, managing director for Sun's MENA operations.

Prior to his new appointment, Vougas held the positions of channel manager for Sun MENA; regional sales manager covering the Levant, Egypt and North Africa countries and as sales manager for Africa and emerging markets.

"With Stavros concentrating on identifying new areas of investment and generating forward-looking channel and marketing strategies, we expect a significant rise in Sun's activity level throughout the Gulf, Levant, and North Africa markets," adds Iyimen.

Vougas holds two Masters degrees in aeronautics from the French scientific higher education institution, Supaero, and from Boston University in the US.

"Based on the experience I've gained by working closely with Sun's channel, sales, and marketing divisions in this region, I believe that my firsthand understanding of the business needs of organisations in this region will enable Sun to increase its market penetration in new sectors, " adds Vougas, the new channel and marketing manager for MENA.

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