Spammers adopt new tactics

E-mail marketers are increasingly sending unsolicited e-mail with subject headers disguised as news alerts to fool consumers. The tactic emerged during the recent political turmoil in Iraq and has recently resurfaced in the US.

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By  Matthew Southwell Published  September 15, 2003

E-mail marketers are increasingly sending unsolicited e-mail with subject headers disguised as news alerts to fool consumers into opening them. The tactic emerged during the recent political turmoil in Iraq. It has recently resurfaced in the US as California’s gubernatorial recall election, which features one Arnold Schwarzenegger, draws closer.

Meta Group’s Matt Cain told USA Today that the tactic is the latest in a long line of tricks used by spammers to get users’ attention. “The intent of every spammer is to try every trick to get you to open a message… now, its topical come-ons,” he says.

This growth in spam has led to IT security vendors releasing a raft of solutions. These can include the full rerouting of e-mail via a filtering agency, such as MessageLabs, or the deployment of yet more security software. Trend Micro, for instance, will be addressing the issues surrounding spam as part of its ongoing efforts to protect its enterprise customers.

“We have a very strong focus this year on our anti-spam solutions, as Spam is becoming a more critical issue, especially locally due to bandwidth and connection costs,” says Justin Doo, managing director, Trend Micro Middle East, Africa & Benelux countries.

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