Dubai eGovernment unveils new messaging platform

Dubai eGovernment today kicked off m-Dubai a new mobile channel interface for customers and citizens. m-Dubai aims to deliver SMS messages to citizens through mobile phones, PDAs or the Web.

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By  Maddy Reddy Published  September 14, 2003

Dubai eGovernment today kicked off m-Dubai a new mobile channel interface for customers and citizens. m-Dubai aims to deliver SMS messages to citizens through mobile phones, PDAs (Personal Digital Assistants) or the Web.

Each participating department will be given a name and a password to allow them to send SMS to their database of customers using special software, through a new portal www.mdubai.ae.

According to Salem Al-Shair, Director of eServices, Dubai eGovernment, “m-Dubai is a project that will leverage the increasing popularity of mobile phones to building communication channels with the people. It will allow government departments to communicate with their customers electronically, as we move towards an advanced stage of e-governance.”

The first phase of m-Dubai will involve basic SMS being used for one-way communication. Later it will be migrated to two-way messaging via the push and pull models, allowing each department to receive feedback from the customers. The project has been developed jointly with Etisalat and Ducont, a mobile messaging company.

Possible applications for m-Dubai include using the SMS service for answering customer queries, sending visa expiry reminders, intimation of visa collection, inform public library members about new titles, send new public transport tariffs to commuters and send information about new bus routes etc.

m-Dubai has provisionally worked out the monthly messaging volume for each department. Dubai Police would send the highest number of messages (190,000), followed by Department of Civil Defence (98,940), DNRD (77,900), Dubai World Trade Centre (50,000) and Dubai Information Department (40,000).

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