Sun brings iForce partners together in Dubai

A number of regional channel incentives, targeted at increasing the market penetration of Sun’s solutions were launched at the partner summit.

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By  Greg Wilson Published  September 13, 2003

Sun Microsystems has brought together its iForce channel partners to discuss the vendor’s solution strategy. A number of regional channel incentives, targeted at increasing the market penetration of Sun’s solutions, were launched at the partner summit.

“Because Sun serves end users in the Middle East both directly and through our certified partners, the strength of our channel is vital to ensure a consistently high level of service across the region," says Sun’s recently appointed managing director for the MENA region, Mehmet Iyimen.

"Market share gains in the emerging market segment as well as in industries such as retail and banking can be attributed in part to the commitment of Sun’s channel partners,” he adds.

The partner summit was also an opportunity to educate channel partners about alliances that vendor is forming with other software vendors and systems integrators.

“Our aim is to keep the channel network as informed as possible about the company’s new solutions and corporate direction, while understanding firsthand any challenges that Sun’s channel is facing in the Middle East,” comments Stavros Vougas, channel and marketing manager, Sun Microsystems MENA.

Sun global partners including Oracle, SAP, Wipro, and StorageTek also took part in the event to discuss Middle East case studies and models for integrating their solutions with Sun’s technology offerings.

“By bringing together all of our channel partners in Dubai, Sun is able to reinforce the message that it is one of the very few companies, in partnership with key industry players, capable of providing comprehensive solutions, both horizontal and industry-specific, for end-users in the Middle East and North Africa,” adds Vougas.

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