New site aims to oil the wheels of commerce

The internet will be used to help provide a secure future for one of the Middle East’s most traditional cottage industries. Launching this month, the Zaitt web site will extol the virtues of Jordanian olive oil.

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By  Patrick Phelvin Published  September 10, 2003

The internet will be used to help provide a secure future for one of the Middle East’s most traditional cottage industries. Launching this month, the Zaitt web site will extol the virtues of Jordanian olive oil to the rest of the world.

The site is being developed by Eskadenia Software Solutions for the Alia Specialised Industries Company (Zaitt), which was set up two years ago to promote olive oil from Jordan. The company sees the website, which will include an online ordering facility, as a key tool in selling Jordanian olive oil abroad.

“This region has been growing olive trees and making olive oil for centuries,” says Zaitt CEO Musa Saket. “The tradition is said to be more than 6000 years old. This land can produce some of the best olive oil, and yet it is still not known to the outside world,” he adds.

The website reflects the mission and objectives of Zaitt, and contains comprehensive information on the company’s history, its products and the tradition of the industry. The e-business initiative is uncharted territory for Jordan’s ancient olive trade. If successful, it will help stabilise one of the Middle East’s time-honoured village industries.

“Our aim is to keep this tradition alive,” adds Saket. “Through www.zaitt.com, we aim to introduce our land’s rich olive oil to the world.”

Eskadenia Software Solutions is based in Jordan and has offices in Abu Dhabi and the UK. The company works in the design, development and deployment of a range of software for telecommunications, enterprise and internet applications.

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