A taste of Italy in Dubai

For two weeks in September (Sept. 10-26), the region of Piemonte in coordination with the Italian Embassy showcased the latest designs from a number of Italian car designers.

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By  Massoud Derhally Published  September 9, 2003

We all know those Italian brnads that have become household names: Giorgio Armani, Fratelli Rosseti, Bulgari, Salvatore Ferragamo, Ferrari, Maseratti and many others that have come to symbolise the elegance and glamour of Italian craftsmanship.

For two weeks in September (Sept. 10-26), the region of Piemonte in coordination with the Italian Embassy which will showcase the latest designs from a number of Italian car designers at Emirates Towers in Dubai.

Domenico Pedata, the Italian Ambassador to the UAE told an audience on the eve of the exhibition’s opening, “car history in Italy has been very successful and while Ferrari is a landmark, there others to consider like Alfa Romeo and Fiat. The exhibition illustrates the automobile industry’s revival after the Second World War and the passage from an idea to the production of a car.”

Italy has traditionally been a strong trading partner of the UAE. After the US and several other European and Asian countries, Italy is ranked as the UAE’s fifth trading partner. “Trade between the two countries has been gradually increasing since 1999 and in 2002, Italian exports to the UAE increased to US $1.8 billion and UAE exports to Italy stand at 120 million,” according to Ferdinando Fiore, Italy’s new trade commissioner in Dubai.

The number one export to the UAE from Italy is jewellery and gold items followed by machinery; power generating equipment, furniture, domestic appliances and clothing. Aluminium and metals top the list of UAE exports to Italy followed by gold, fabrics and metal products.

While relations are good, Italy wants to increase bilateral trade and will be encouraging Italian companies to look at investing in the UAE and in free zones in particular. In mid October, a high level delegation will visit Italian companies to highlight the investment and trade opportunities in the UAE.

The exhibition came to Dubai after touring East Asia where separate shows were held in Tokyo, Shanghai and Seoul. After Dubai, the exhibition moves to Rome and Berlin.

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