Song not downloading

UK movie thriller This Is Not A Love Song, the world’s first simultaneous cinematic theatrical release, download and sell-thru release has hit its first stumbling block, proving that ‘This’ is not a downloadable movie any time soon.

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By  Paul Barthram Published  September 8, 2003

Promising the world’s first simultaneous theatrical release, movie download and sell-thru release was never going to be an easy task, and unfortunately the project has hit its first stumbling block. UK thriller This Is Not A Love Song has generated so much worldwide interest the site has been unable to offer the download to its customers as quickly as it had hoped.

Released in UK cinemas theatrically on September 5th, the film has also been made available to purchase on DVD and VHS via Amazon.com, but the unique selling point of the film was its availability to being downloaded over the web. However the site has now been forced to put up a statement explaining there have been technical difficulties.

“We are told that the huge web-based media interest worldwide has meant that millions of people have been reading about us globally and are attempting to log on,” said the statement. “In short, our technical team is working throughout the weekend to increase the online capabilities to meet the audience demand, and they hope to have the site fully operational within the next few days.”

It hasn’t been just a simple case of excessive use though that has put a damper on the project, as Mac and non-PC users have also experienced difficulties in downloading the feature.

“We realise we didn't communicate sufficiently why we couldn't support them this time. The reality was time and cost constraints and not an advert for any particular type of operating system, media player or indeed any other gadget,” the statement explained.

Directed by British born Billie Ellington and with a script penned by The Full Monty scribe Simon Beaufoy, This Is Not A Love Song is a gritty thriller in the style of classic chase movies like Badlands and Deliverance. As another part of the pioneering experiment the film was shot entirely on Digital Video Tape, with the aim to break new ground with the formats unique style.

Regardless of the teething troubles, the projects creative team have stated they feel that despite the unexpected limitations of the exercise, the overall project has been a success due to a number of downloads being made on the initial day of release, and that the good news is ‘the online distribution channel works and that audiences will embrace it’.

“We just wanted to show it could be done to give opportunity to independent film producers, and maybe food for thought for the film industry at large. We thank you for not only your interest, but also for your opinions and constructive criticisms, all of which are integral to this experiment,” said the statement in its closing.

Incredibly the lack of ability to download the movie may actually aid its success at the cinemas, where it is on a limited theatrical release in the UK.

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