Sony and Samsung hope the memory sticks

Sony’s attempts to make its Memory Stick a dominant force in the memory card market have received a boost with its move to team up with Samsung in an agreement that will allow Samsung to manufacture and sell Sony’s Memory Stick media.

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By  Andrew Picken Published  September 8, 2003

Sony’s attempts to make its Memory Stick a dominant force in the memory card market have received a boost with the announcement that it’s to team up with Samsung in an agreement that will allow Samsung to manufacture and sell Sony’s Memory Stick media.

The two companies are already no strangers to each other when it comes to memory media, as they are already working together on a deal, struck in 2001, where Sony is helping Samsung add Memory Stick compatibility to a range of Samsung products including DVD players, mobile phones, PCs and televisions.

Once production begins in the third quarter of 2003, Samsung will commence bundling the Memory Stick media with compatible products as well as separate media sales under the Samsung brand. In addition to the product lines agreed on with the 2001 announcement, Memory Stick will be employed in Samsung’s new product categories.

Sony is keen to raise the profile of its Memory Stick media and Kunitake Ando, Sony Corporation President and Group COO, is sure that this alliance will improve the products standing. He said: “Memory Stick is a network media allowing seamless connection of content and services between PCs and various digital consumer electronics. Samsung Electronics is a major semiconductor manufacturer and its manufacture and sale of Memory Stick media will accelerate the growth of Memory Stick throughout the world. The current agreement further strengthens the cooperative relationship between the two companies and I am convinced that it will strengthen the Memory Stick format’s position as the global standard within the memory card market.”

Jong-Yong Yun, Samsung Electronics vice chairman and CEO, was equally confident about the merits of the venture. He added: “Samsung expects the current licensing contract to result in a synergy effect which will further strengthen the flash memory business. Samsung will continue offering new lifestyles and value to Memory Stick customers while introducing next-generation mobile media products suited to a ubiquitous environment. We also look forward to the further cooperation with Sony in related applied technologies.”

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