Fujitsu Siemens focuses on Pakistan SMB market

Fujitsu-Siemens is looking to boost sales in Pakistan with the introduction of its Intel Centrino-based Lifebook C series of notebooks. The company is targeting the machines at small to medium sized businesses.

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By  Peter Branton Published  September 4, 2003

Fujitsu-Siemens is looking to boost sales in Pakistan with the introduction of its Intel Centrino-based Lifebook C series of notebooks. The company is targeting the machines at small to medium sized businesses.

“Small and medium enterprises have, in the past, been a largely unexplored market for the IT sector in Pakistan,” said Roger Holbrook, sales director for Fujitsu Siemens. “Fujitsu Siemens Computers understands the needs of the SME market in Pakistan. The technical know-how of a committed FSC team and the company’s experience gathered in the SME markets of Europe, the Middle East and Africa can be fruitfully used to provide need-specific solutions to SMEs wishing to take the Information Superhighway in Pakistan.”

Pakistan has a growing IT sector, mainly focused on software exports, with over 800 software development houses employing around 13,000 people. However, IT penetration is weak in other sectors of the economy with internet and PC penetration hovering around the 2% mark.

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