Philips aim to connect the planet

Philips has today announced its ‘Connected Planet’ strategy that it hopes will bring added mobility and connectivity to its consumer electronics division.

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By  Andrew Picken Published  September 4, 2003

Philips has today announced its ‘Connected Planet’ strategy that it hopes will bring added mobility and connectivity to its consumer electronics division.

Under the umbrella of ‘Connected Planet’, Philips is aiming to broaden the application of wireless, broadband and mobile enabling technologies across its entire consumer electronics activities.

“Connected Planet is really about freeing people from the existing constraints of technology that until recently they have had to accept. As we’ve seen broadband, wireless and digital media technologies grow in availability and functionality, we now have an opportunity to give consumers intuitive, spontaneous access to content,” said Gottfried Dutiné, CEO, Philips Consumer Electronics.

This significant step towards technological convergence will be based on open technical standards such as the 802.11g (WiFi) standard. Philips is also forging a series of partnerships with the world’s leading telecommunications providers and has already signed a number of agreements in Europe, including one with British Telecom.

Philips will commence its rollout of ‘Connected Planet’ products with a broad range of products on sale by the start of 2004. This will include ‘Streamium’ wireless internet audio-video entertainment systems, the ‘iPronto’ advanced remote control and a range of wireless multimedia link devices, which enables content stored on a PC to be streamed wirelessly to audio or TV equipment.

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