Gulf Air reservation centre goes live

The airline says that the opening of the centre in Oman is a key step in its three year turnaround plan.

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By  David Ingham Published  September 2, 2003

Gulf Air’s new worldwide contact centre went live in Oman’s new Knowledge Oasis today. The airline sees the development as a vital step in its widely publicised corporate turnaround.

“The reservations function is essentially the nerve centre of an airline and the introduction of this world class facility will guarantee an unprecedented level of consistent and professional service delivery as well as the convenience of 24-hour, seven days a week access for our customers throughout the entire Middle East region,” elaborated James Hogan, president and chief executive, Gulf Air.

The centre was put together by technology providers such as Omantel, Hewlett-Packard and Cisco. When it is fully operational, it will employ around 300 Omani nationals.

“The establishment of the contact centre illustrates the support of our owners as we continue to make large strides towards our goal of reclaiming our position among the world’s premier airlines,” said Hogan. “The location of the contact centre in Oman demonstrates our determination and commitment to harnessing exceptional technological resources to enable and empower our people, specifically those from our owner states, to take up active contributory roles in Gulf Air and their local economies.”

Gulf Air is currently around one year into a three turnaround plan. In 2002, the airline lost $111 million, but Hogan has vowed to break even in 2004 and make a profit in 2005.

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