Wataniya boosts MMS content portfolio

Kuwaiti GSM operator, Wataniya Telecom has added CoolZone, a weekly fashion and lifestyles accessories channel, and Garfield Comics to its Action portfolio of MMS content.

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By  Greg Wilson Published  September 2, 2003

Kuwaiti GSM operator, Wataniya Telecom has boosted its mobile content with the addition of CoolZone — a Multimedia Message Service (MMS) supplying subscribers with the weekly updates on fashion, lifestyle accessories and hot gadgets.

Users can also sign up for Garfield Comics.

“With the CoolZone service, we are bringing our Action subscribers colorful insights into the minds of some of the world’s leading designers, whether in fashion, furniture or lifestyle accessories,” says Fuad Al Ablani, Assistant GM, Wataniya Telecom.

“For the first time, Kuwaiti mobile users can now stay up to date with the latest in style and fashion through their MMS-enabled handsets,” he adds.

Other services already available through the operator’s Action channel include Arabic comics, Qu’ranic verses, Blue Mountain Arts e-cards, wallpapers, screensavers, cartoons and horoscopes, compose and send greeting cards and access the internet. Customers can also check their Hotmail or Yahoo e-mail accounts.

“Action offers our subscribers Kuwait’s most dynamic and colourful mobile service that allows them to do more with their mobiles than ever before, including access to new things, new value and new variety that is tailored to their lifestyles,” comments Ablani.

Wataniya Telecom and market rival, MTC are the first local two mobile operators to start aggressively rolling out mobile content services. Both Kuwaiti operators have released a slew of mobile content throughout the summer.

“MMS wasn’t expected to take off unless there were the basic foundations for the service in place, including high speed networks, the right handsets in place [and lastly] some form of content,” comments Mohsen Malaki, senior telecoms analyst, Central & Eastern Europe, Middle East & Africa IDC.

“There is still a shortage of content, but we are seeing the push for content from operators like Wataniya Telecom and MTC in Kuwait. They have already announced plans to increase their content for MMS services. This will probably continue, they [the operators] are pushing MMS heavily, particularly in Kuwait and also the UAE,” he adds.

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