First 'no frills' airline moves a step closer

The Middle East's first low cost airline and the UAE's third national carrier has formally unveiled its corporate livery.

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By  David Ingham Published  August 31, 2003

The inaugural flight of Air Arabia, the UAE's third national airline, has moved a step closer with the unveiling of its corporate livery. The red and white colours of the airline match those of Sharjah International Airport, Air Arabia’s base of operation.

Although it will be the third national carrier of the UAE, Air Arabia will stand out as the region's first 'no frills' airline. The no frills model, which keeps ticket prices low by restricting in-flight perks and staffing levels, has taken Europe by storm in recent years.

Management hopes it will have the same effect here in the region. "Air Arabia introduces a new business model to the region which has proven successful throughout the world," says Adel Ali, the company's chief executive.

“We envisage creating an airline that will grant citizens of this region the chance to enjoy the benefits of low fares, ease of booking and transparency of service. Our overriding objective is to provide safe, efficient and cost effective means of travel from Sharjah International Airport to points in the Middle East,” he added.

Exactly how cost effective Air Arabia intends to be isn't yet clear. Pricing will be revealed nearer the time of the launch, currently pencilled in for October 28.

Another planned USP for Air Arabia will be an online booking service accessible at its web site, www.airarabia.com

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