IFFCO Group boosts its BI with Business Objects

IFFCO has signed up with Business Strategies Group to implement BusinessObjects and WebIntelligence. By deploying the business intelligence (BI) tools, the company hopes to improve its query, reporting and analysis capabilities.

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By  Matthew Southwell Published  August 17, 2003

International Foodstuffs Company (IFFCO) has signed up with Business Strategies Group to implement BusinessObjects and WebIntelligence. By deploying the business intelligence (BI) tools, the UAE based company hopes to improve integrated query, reporting and analysis functions across all its operating companies and branches in the region.

“At IFFCO Group, technology plays a major role in the success of our company. We pride ourselves in staying on the cutting edge of technology, and that is why we selected Business Objects as a standard for our enterprise business intelligence deployment,” says Venkatesh Mahadevan, general manager — IT for the IFFCO Group.

“We selected Business Objects because of its success and proven leadership in the BI industry and its solutions’ ease of use, powerful reporting, and scalability,” he adds.

The IFFCO Group consists of over 16 companies. As such, the ability to take and use information from fragmented data sources was key. However, in addition to just collating this disparate data, the solution had to enhance customer service, track product quality control, improve sales and marketing activities and manage finances.

“IFFCO Group is taking an enlightened approach to business intelligence by standardising on one solution,” says Nasser Tufail, managing director at BSG, Business Objects’ local distributor.

“They recognise the value they will gain by using one solution to access information from multiple departments and information systems. By using Business Objects to get an integrated view of their business, they can seize opportunities to improve customer and partner relationships, cut costs, and improve operational efficiency.”

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