IFFCO Group prepares for business intelligence project

The UAE-based group will deploy Business Objects and WebIntelligence throughout its regional organisation in an attempt to improve customer service.

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By  Greg Wilson Published  August 17, 2003

International Foodstuffs Company (IFFCO) Group is planning to improve customer service and enhance its operations with a comprehensive business intelligence (BI) project.

The UAE-based group will deploy Business Objects and WebIntelligence, an integrated query, reporting and analysis application throughout its regional organisation.

IFFCO Group has signed an enterprise deal with Business Strategies Group (BSG), the Business Objects distributor in the Middle East to complete the implementation.

“We selected Business Objects because of its success and leadership in the BI industry and its solutions’ ease of use, powerful reporting, and scalability,” says Venkatesh Mahadevan, general manager- IT for the IFFCO Group.

“We look forward to giving our employees a real-time view of business which will lead to improved customer service and satisfaction,” he adds.

IFFCO, which consists of over 16 companies, including brands like Noor, Tiffany, London Dairy, Al Baker, Quanta, Khaleej, will use Business Objects software to access, analyse, and share information to enhance customer service, track product quality control, improve sales and marketing activities and manage finances.

“At IFFCO Group, technology plays a major role in the success of our company. We pride ourselves in staying on the cutting edge of technology, and that is why we selected Business Objects as a standard for our enterprise business intelligence deployment,” explains Mahadevan.

According to Nasser Tufail, managing director at BSG, standardising on Business Objects will enable IFFCO Group to readily tap its business critical data.

“[IFFCO Group] recognise the value they will gain by using one solution to access information from multiple departments and information systems. By using Business Objects to get an integrated view of their business, they can seize opportunities to improve customer and partner relationships, cut costs, and improve operational efficiency,” he explains.

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