Mashreqbank teams up with Xerox

Mashreqbank has signed a five year, Dhs 4.86 million outsourcing agreement with Xerox Emirates. Under the deal, Xerox will provide the bank with a DocuPrint 92C solution and an advanced mailing system.

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By  Neil Denslow Published  August 11, 2003

Mashreqbank has signed a five year, Dhs 4.86 million outsourcing agreement with Xerox Emirates. Under the deal, Xerox will provide the bank with an onsite DocuPrint 92C solution and an advanced mailing system to handle all of its printing and mailing requirements.

“Before deciding on the Xerox solution, we carried out an in-depth analysis of our internal logistics, economics and the need to invest in further enhancing our direct marketing capabilities to match growth projections,” says Steven Pinto, senior vice president & head of retail banking group, Mashreqbank.

“Quality was of prime importance before taking any decision. Mashreqbank adopted the Total Quality Management concept in 1993, which led to a complete transformation of the bank to ensure all our structures and processes targeted the same goal — customer satisfaction. This rationalisation provided the bank with a very competitive advantage and selecting the Xerox solution fits in with this approach. Xerox was chosen for its quality of service, cost effectiveness and faster response times,” he adds.

The Xerox solution will provide Mashreqbank with advanced colour laser printing technology, an advanced mailing system and professional support. The bank will then be able to focus on its core competencies, while Xerox handles its printing and mailing requirements.

“We are excited by this agreement, as it highlights how a secure printing solution can be provided without having to go offsite,” comments Mohamed Moharram, DSG operations manager, Xerox Emirates.

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