Acer goes back to basic for SMBs

Acer is hoping to capture a bigger slice of the Middle East’s server market by offering to custom-build servers for orders as small as one unit. Small firms will be able to have a single server built to their exact specifications.

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By  Peter Branton Published  August 11, 2003

Acer is hoping to capture a bigger slice of the Middle East’s server market by offering to custom-build servers for orders as small as one unit. Small firms will be able to have a single server built to their exact specifications.

Acer will assemble the servers at its plant in Jebel Ali’s free zone in the UAE. The vendor is claiming this service is unique with other companies in the region relying on their channel partners to configure orders for this segment of the market.

“Companies in the Middle East expect more than just a box, they want their server to be configured by experts and we are best placed to give the top-level of service in this area,” said Krishna Murthy, General Manager, Acer Computer (M.E.) Ltd. “This custom-built service sets us ahead of other players in the market. By doing the customisation ourselves we are cutting out any chance of non-standard components being used,” said Murthy.

Acer is hoping to tap into the large SMB market in the Middle East with this initiative “Acer aims to meet the needs of all business people in the region. Launching this new custom-built service for businesses across the board means that we are able to further increase our market share in this sector,” said Murthy.

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