Emirates launches e-ticketing

Emirates has become the first airline in the region to launch commercial e-ticketing, although the service is only available to passengers in Australia and New Zealand thus far.

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By  Neil Denslow Published  August 10, 2003

Emirates has become the first airline in the region to launch commercial e-ticketing, although the service is only available to passengers in Australia and New Zealand thus far. E-ticketing is available for bookings made online, through the Emirates call centre or at an Emirates ticket office.

The service is available to passengers in Australia and New Zealand who book seats on flights between Sydney and Auckland and Melbourne and Auckland. It will also be made available on the Brisbane-Auckland sector when Emirates launches its Dubai-Brisbane-Auckland service on October 26. It will then gradually be extended to the rest of the network.

"We are delighted to introduce e-ticketing on our new routes across the Tasman. By the end of this year, we hope to have it across the network. We aim to extend it to bookings made with travel agents and to interline bookings by the end of next year,” says Ghaith Al Ghaith, Emirates’ executive vice president commercial operations worldwide.

"This, plus the introduction of e-check-in at Dubai airport, is part of our move towards seamless air travel for our passengers. We are committed to enable our passengers to use e-ticketing, e-check-in and Dubai Immigration's e-gate smart card to save our passengers hours of time. We foresee the day when our passengers will simply stroll through airport procedures to catch their flights," he adds.

Emirates chose the Trans-Tasman routes to launch commercial e-ticketing because those flights link Australia and New Zealand, two e-ticket-mature markets The airline has also been testing e-ticketing for the past two years with staff travel. "That gave us a wonderful opportunity to work everything out and ensure we were doing it right with everyone involved contributing ideas," says Leslie Trask, Emirates’ vice president, interline.

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