Multimedia Messaging to change the way people buy phones

Multimedia Messaging Service (MMS) is set to bring a boom in mobile phone sales to the Middle East, with more demand for advanced handsets

  • E-Mail
By  Mark Sutton Published  August 6, 2003

Aptec Mobile is predicting a boom in the demand for Multimedia Messaging Service (MMS) enabled phones as network operators introduce the service across the region. The distributor also expects to see a change in the way people use their phones, which is likely to be reflected in consumers looking for more advanced handsets.

Linda Al-Tarifi, marketing manager of Aptec Gulf explained: “With the advent of MMS, the era of the mobile phone being an instrument limited to two-way verbal communication is over,” she said. “MMS has the capacity to transform the mobile phone into a personalised audio-visual tool, capable of receiving and transferring images, graphics, sound, text and, at a later date, even video. The applications of this technology are remarkably varied, powerful enough to herald a whole new lifestyle in mobile communication.”

“MMS is a real solution created to meet the needs of a world that is becoming increasingly dependent on mobile communications. MMS has triggered new activity revolving around creating customised and localised solutions. For example, some regional portals have started creating online albums for their users to store their images that could be sent by MMS users to other users. Similarly, MMS is a versatile tool to create personalised content, allowing individual users to send a highly dynamic and effective message to the recipient,” Al-Tarifi added.

Mobile phones already easily outnumber fixed land lines in many countries in the Gulf—the UAE has two and a half million mobile subscribers compared to just over one million fixed lines—and Aptec aims to capitalise on increased sales of handsets that have advanced features like MMS.

“Aptec’s strong ties with mobile phone manufacturers, including the global leader Nokia, places us in a strong position to offer the most advanced MMS-enabled phones to consumers, and backed by prompt after-sales service,” said Al-Tarifi. “The heightened consumer demand for the latest versions of mobile phones will trigger new purchasing patterns and a dramatic transformation in the way we exchange personal or business messages.”

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code