Business booms for BenQ in Kuwait

BenQ has announced that sales in Kuwait have increased 87% during the first half of the year compared to H102. The surge is being driven by the company’s range of LCD monitors, digital cameras, projectors and plasma displays.

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By  Neil Denslow Published  July 30, 2003

BenQ has announced that sales in Kuwait have increased 87% during the first half of the year compared to H102. The surge in sales is being driven by the company’s range of LCD monitors, digital cameras, projectors and plasma displays.

“Business is booming in Kuwait for BenQ with our results so far this year double what they were last year. Based on the high-level of interest in BenQ’s technology, we project that the results for the second half of 2003 will be 100 per cent more than last year’s,” says Robert Dung, managing director, BenQ Middle East.

“The adoption rate of LCD monitors is growing in Kuwait because the consumers are well informed about the improved performance, sharper brightness and contrast levels that LCD offers,” added Dung.

“There is a huge demand for LCD monitors across the region, but a great deal of that is coming from Kuwait. The acceptance level of niche products, such as LCD monitors, is very high in Kuwait.”

BenQ’s growth in Kuwait has also been accelerated through its partnership with Al Sarraf Computer Services Co. “The variety of models within each of BenQ’s products line has ensured that all levels of customers in Kuwait have access to a device that both suits their needs and is within their price range,” says Hashem Okasha, general manager, Al Sarraf Computer Services Co.

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