Toshiba to spell out figures

Toshiba is to announce its actual sales figures, rather than market share percentages, for the Middle East region, when it releases its second quarter figures next month. The vendor said the move would provide clarity for the region’s IT market.

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By  Peter Branton Published  July 29, 2003

Toshiba is to announce its actual sales figures, rather than market share percentages, for the Middle East region, when it releases its second quarter figures next month. The vendor said the move would provide clarity for the region’s IT market.

The 2003 second quarter figures will be released early next month, the vendor said. “By stating actual figures and not simply percentages, we believe we will enable customers to make a more informed decision on which brands are delivering satisfaction,” said Ahmed Khalil, Middle East regional manager of Toshiba’s computer systems division. “Although competitors may not be quite so willing to disclose sales volumes, we are confident that the figures will underline market acceptance for Toshiba brands.”

Of course, the figures are only likely to do that if they look particularly good, suggesting Toshiba’s early estimates for its own sales are good. The traditional benchmark for vendors in the region is market share, as quantified by independent research house IDC, which releases figures on a quarterly basis and provides percentage share for the main manufacturers.

“We expect that other manufacturers will follow our lead, so that customers for the first time will have comprehensive information on the size of the market and actual sales,” added Khalil.

Torben Pedersen, senior analyst for IDC Middle East, said its research figures did reflect actual sales. “We target the end user market because that’s what people want to know about,’ he said.

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