WD game for Raptor

Western Digital is looking to cash in on the growing interest in PC gaming in the Middle East by touting the benefits of its enterprise serial ATA product, the Raptor hard drive, for hard-core gamers. The vendor claims it is winning sales away from SCSI rivals.

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By  Peter Branton Published  July 28, 2003

Western Digital is looking to cash in on the growing interest in PC gaming in the Middle East by touting the benefits of its enterprise serial ATA product, the Raptor hard drive, for hard-core gamers.

The fact that the growth in PC adoption in the region has been met with increased enthusiasm for gaming has not escaped the vendor’s notice, and it is positioning its Raptor as the drive-of-choice for gamers.

“Studies have shown that more than 75% of PC owners play games on their PCs. Gaming is a growing trend around the world and the climate in the Middle East is the same,” said Rauf Baig, senior regional sales manager, Middle East, Africa and Central Asia for Western Digital. “In fact in the Middle East, with its large population of people under 30, we are seeing a high level of demand from young people to have the most hi-tech and high-powered PCs. These early gaming technology adopters want the best performing machines so they can play games at the highest standard.”

Unsurprisingly, the solution Western Digital believes appropriate is its Raptor hard drive, which has a 10,000 RPM rotational disk and a 1.2 million hour mean time before failure specification.

“Feedback from our customers indicates that the WD Raptor is increasingly popular in the gaming sector,” said Baig. “Its high performance and reliability offer members of the gaming market a cost-effective alternative to SCSI, which traditionally was the choice of gamers,” he added.

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