Waiting for Centrino

Notebook vendors are clearing their decks in readiness for Centrino, according to research house IDC. Across the EMEA region aggressive pricing helped boost overall PC sales to slightly better than expected levels.

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By  Peter Branton Published  July 20, 2003

Notebook vendors are clearing their decks in readiness for Centrino, according to research house IDC. Across the EMEA region aggressive pricing helped boost overall PC sales to slightly better than expected levels.

Driving overall PC sales, notebook sales rose over 30% year on year in unit terms across the region. IDC said vendors were clearing notebook stocks to make way for Intel’s Centrino-based systems. This, and a decline in component, memory and hard drive prices has helped to drive down the price of notebooks, the research house said.

Overall, PC shipment rose just under 10% for the second quarter of 2003, compared to the same period last year. Strong growth in the MEA region contributed towards this growth, IDC said. However, revenue growth was hit by the declining prices. Also, while there was clear evidence that demand is picking up, as renewal cycles start to kick in, the market remains primarily driven by pricing actions.

In EMEA, HP has maintained its number one position, while Dell, Acer, and IBM all had strong quarters.

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