Intel pilots hotspot with Virgin Megastore

Intel is partnering with Virgin Megastore in Beirut to provide an in-store ‘hotspot’ to allow shoppers to surf the Web and find out more information about their favourite artists, films and games.

  • E-Mail
By  Peter Branton Published  July 10, 2003

Intel is partnering with Virgin Megastore in Beirut to provide an in-store ‘hotspot’ to allow shoppers to surf the Web and find out more information about their favourite artists, films and games.

The hotspot, or wireless LAN, is part of Intel’s efforts to promote its Centrino technology in Lebanon. Notebooks are being provided by Acer and local PC manufacturers incorporating the technology set. Intel is also using the scheme to showcase its Pentium 4 hyper threading technology, with desktop machines situated in the store.

“It is wonderful that customers at Virgin will see and experience the benefits that Intel Centrino mobile technology can bring, particularly in helping them make educated choices about their purchases, through using the wealth of information provided by the internet and offering them an enhanced shopping experience,” said Gilbert Lacroix, president and general manager Intel MEA. “We have found that Lebanese PC manufacturers and ISPs have enthusiastically engaged in producing state-of-the-art laptops powered by Intel Centrino mobile technology and wireless service.”

Local manufacturers involved in the scheme include Computer Echo, Comtek, Triple C and GET International. Intel is working with other vendors, from airports to hotels, to implement WiFi schemes in the region. Another scheme announced, in the Solidere district of Beirut, is a joint project with Lebanon’s Ministry of Telecommunications.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code