Samsung claims to be a TV star

Not content with having one of its phones star in the movie The Matrix Samsung has set itself up as a TV star. It claims to be breaking new ground in the Middle East with the release of a range of three panel LCD projection TVs.

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By  Simon Duddy Published  July 9, 2003

Samsung has launched a range of three panel LCD projection TVs, said to be the first in the Middle East. The models will be available at 43”, 50” and 61” sizes and will cost approximately 10,500Dhs, 17,000Dhs and 24,000Dhs respectively.

They join Samsung’s range of CRT projection TVs but have several advantages over this tube based technology. LCD projection TVs are up to 35% slimmer, 75% lighter and also can be viewed at wider angles.

Samsung is positioning the LCD projection TVs above CRT projection TVs but below more expensive plasma screens. Samsung claims that LCD projection TVs can match plasmas in terms of screen size and quality but are around one third of the price.

Samsung concedes that plasma screens have an advantage due to their slim build, which allows them to be wall mounted, something which can’t be done with LCD projection TVs.

The vendor also trumpeted the connectivity of the new TVs, which include DVI, meaning that they can be easily used with PCs and Samsung’s proprietary Digital Natural Image Engine technology, which Samsung claims enhances screen quality.

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