Creative forges BDL partnership

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By  Published  December 8, 2006

Creative Technology has signed an agreement with Riyadh-based computer component and system distributor BDL.

Creative has a wide portfolio of products including sound cards, MP3 players, digital video cameras and PC peripherals.

BDL specialises in the distribution of IT products.

Jordan Lee, sales manager for Creative, said: “We are delighted to announce our partnership with BDL. Saudi Arabia has always been our primary focus and with the support of BDL we hope to further strengthen our presence in the Saudi market.”

“Creative’s diverse range of products offers premier digital solutions; we believe BDL is able to support us to further penetrate the growing CE market in the Kingdom,” Lee added.

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