Canon hopes for hit with everything but the URL

Canon Middle East believes the low take-up of internet and PC usage in the region will help sales of its latest entry level bubble jet printers, which allow for direct printing from digital cameras.

  • E-Mail
By  Peter Branton Published  July 8, 2003

Canon Middle East believes the low take-up of internet and PC usage in the region will help sales of its latest entry level bubble jet printers, which allow for direct printing from digital cameras.

The new models are the i450 and i470D printers, both of which are aimed at home or small office users, and offer direct photo printing from a Canon digital camera or digital video camera via a standard camera USB download cable. Canon claims the printers offer features normally associated with mid to high-end models.

“Canon has taken several printing technologies such as direct photo printing, two picolitre ink drops, 4800dpi and 18ppm print performance, traditionally only available on higher-end models and applied it to the entry-level i450 and i470D Bubble Jets,” said Michel Sabbagh, marketing manager of Canon Middle East. “This is a great product for the Middle East market, where internet and PC usage is only just taking hold for the regular consumer. Canon has created affordable, high-quality direct photo printers that produce professional results, even for first time entry-level buyers.”

The i470D Bubble Jet also features a four-in-one multi-card slot that supports four kinds of digital camera media: compactflash, smart media, memory stick, and SD/multi media cards.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code