Almasa Distribution hits $24 million in sales for June

Almasa Distribution recorded $24 million in sales last month and 54% year-on-year growth for the first half of 2003

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By  Mark Sutton Published  July 7, 2003

Almasa distribution is celebrating a record month, following sales of $24 million in June. The distributor has also experienced 54% year-on-year growth for the first half of 2003, with the success due to a number of factors.

Parvez Ahmed, sales & marketing director for Almasa said that the strong performance could be attributed to four main reasons—local expertise, strong vertical focus, and good relationships with both vendors and channel partners. The sales figures make Almasa the number one distributor in the region, according to the company, an especially strong performance considering that Almasa is a local distributor and was only founded in 1996.

“We’re the local guys—Almasa Distribution started with a small team of three key sales people,” Ahmed said. “Along with myself, I had two colleagues, Abdul Rahman Safadi (today the regional sales director) and Kjouri Ibrahim (today the deputy managing director). We started by building strong foundations. We achieved this by getting to know our resellers personally on a one-to-one basis with daily meetings. I’ve had the same mobile number since then and the resellers know they can call me directly 24/7.”

Today Almasa has over 200 staff, representing eighteen vendors, working in vertical business units and focused on different geographies and customers.

“Having a dynamic and motivated team is one of the key strengths in Almasa Distribution. These are the guys on the street selling and we make sure we never forget that. “Almasa Distribution makes sure that we work ethically with our resellers showing them total transparency,” Ahmed said.

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