HP goes for PC crown

HP is claiming it has regained the initiative on the desktop with the launch of its first major product range since the completion of its merger with Compaq last year. The company has unveiled its d330 and d530 range of desktop products for the Middle East market.

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By  Peter Branton Published  July 6, 2003

HP is claiming it has regained the initiative on the desktop with the launch of its first major product range since the completion of its merger with Compaq last year. The company has unveiled its d330 and d530 range of desktop products for the Middle East market.

The models include systems based on Intel’s newly-launched 865 chipset and have a range of features designed to attract business users including guaranteed life cycles of up to 15 months to protect investment and common software images for easier deployment.

“With this announcement, HP is regaining its undisputed leadership in desktop technology,” said Eric Cador, senior vice president for HP Personal Systems Group (PSG), EMEA. “This new line of business desktop products reinforces HP’s commitment to product innovation, quality and security at very competitive prices.”

Thomas Greve, HP PSG product manager Middle East, said the new products are shipping now in the Middle East. The ability to deploy a common image would be very appealing to customers in the region, he said. “We have some large corporate customers in the region who have been testing these products and the feedback has been very positive,” he added.

HP is keen to stress the many innovative features on the new products: for instance, they all come with a tool-less design, components can be swapped out quite easily, to make upgrading and assembling systems quicker and easier.

As well as its own innovations, HP is taking advantage of the Intel 865 chipset and Pentium 4 processor with hyper-threading technology. The 865 brings the performance of Intel’s high-end 875 chipset to a much broader audience: systems based on it are likely to be considerably cheaper. Last month IBM also launched a range of systems based on the chipset.

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