Maxtor and Almasa Distribution promote solutions in Egypt

Maxtor and Almasa Distribution have held a joint event in Cairo to promote their solutions to local assemblers in the booming PC market

  • E-Mail
By  Mark Sutton Published  July 2, 2003

Maxtor and Almasa Distribution have been meeting with leading decision makers from Egyptian business and government to showcase their range of IT solutions. Almasa hosted an event last week to promote Maxtor hard drives as part of locally assembled PC systems.

Over one hundred resellers, enterprise executives and government personnel attended the Maxtor Meet and Dinner Party held at the Ramses Hilton in Cairo.

Almasa is seeing growing demand from the Egyptian market as PC penetration increases, although the distributor sees a lot more potential for growth in the market, according to Abdul Rachman Safadi, regional sales manager at Almasa Distribution.

“The Egyptian market has huge potential for Almasa. Less than 10% of homes in Egypt, a country with a population of almost 64 million, currently own a PC and demand is rising by the day. The same potential exists in the enterprise and governmental sectors where technology infrastructure is becoming increasingly critical allowing the country to compete in a global marketplace,” Safadi said.

“Worldwide we see a 56% penetration of PC shipments outside of the five leading vendors, indicating a high level of locally assembled units. In more developed technology markets, such as the US, according to Gartner Dataquest, this figure was 37.2% in January 2003. Less developed technology markets have a much higher percentage of locally assembled PCs, which could explain why we are seeing an increased demand for disk drive storage products from the home, enterprise and government sectors,” he added.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code