IBM Thinks for itself

IBM is claiming to have put a bit of thought into its latest range of PCs. The ThinkCentre line of desktop PCs includes a number of features designed to make them easier – and cheaper – for customers to use.

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By  Peter Branton Published  July 1, 2003

IBM is claiming to have put a bit of thought into its latest range of PCs. The ThinkCentre line of desktop PCs includes a number of features designed to make them easier – and cheaper – for customers to use.

“Our ‘Think’ strategy is based on the belief that innovation matters. By redefining the overall experience and costs of owning PCs, our customers gain a more valuable computing experience,’ said Sameh Farid, the PC division manager for IBM Middle East and Pakistan. “Today’s business is measured in terms of productivity, reduced costs and increased profits. IBM’s ThinkCentre desktops address these real business issues.”

All the machines IBM is launching in the region come equipped with technologies designed to make them cheaper and simpler to implement and operate, a series of technologies IBM has grouped under the ThinkVantage umbrella. These include Rapid Restore, a PC recovery technology which allows users to cut down on the number of support calls they have to make. The PCs also feature a tool-free chassis design, making it easier to swap out components.

As well as IBM’s own innovation, the vendor is also taking advantage of the hyper-threading capabilities of Intel’s Pentium 4 processor, which allows improved performance through multi-tasking.

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