Sony and DWTC deliver gaming experience at Shopper

Sony has teamed up with Dubai World Trade Centre (DWTC) to create a massive gaming zone at this year’s Gitex Computer Shopper.

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By  Greg Wilson Published  July 1, 2003

Sony has teamed up with Dubai World Trade Centre (DWTC) to create a huge gaming area at this year’s Gitex Computer Shopper. Over the seven days of Shopper, visitors to the IT bargain souk will be able to step into the ‘PlayStation Experience’ arena.

“Gitex Computer Shopper has developed into [a] comprehensive show... attracting a diverse gathering of individuals that includes IT enthusiasts and end users from around the region,” says DWTC’s director general, Mubarak bin Fahad.

The PlayStation Experience will be held in parallel to Computer Shopper in the Airport Expo Centre. It will consist of 400 PlayStation consoles loaded with the latest software titles. Entrance to the ‘experience’ will be free to all.

The arena will feature title-related stands designed to enhance the gaming experience. Consumers will have the opportunity to try out various software including exclusive previews of games under development.

“The [local] gamer is as evolved as a gamer in Europe or America. The Middle East PlayStation Experience is our endeavour to bring to the gamer, the best that PlayStation has got to offer, both in terms of hardware and software titles,” comments Yasuhide Yokota, managing director, Sony Gulf FZE Dubai.

Last Shopper attracted 65,000 visitors, many of them looking for the best buys on everything from notebooks, PCs, software, peripherals and other computer products. According to Bin Fahad, the addition of the PlayStation Experience will boost visitor numbers still further.

“Gitex Computer Shopper will evolve further and offer something to satisfy a much wider audience that has so far excluded young ones,” he adds.

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