HP Imaging and Printing Group takes products to regional channel partners

HP's Imaging & Printing Group has been demonstrating its solutions to reseller partners at events in Jordan and Syria

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By  Mark Sutton Published  July 1, 2003

HP’s Imaging and Printing Group has been taking its products to partners across the region this week. The group has held two showcases, one in Jordan and one in Syria, to demonstrate its latest end user solutions to resellers.

The meetings focussed particularly on making sure that resellers and distributors can provide the right solutions to customers. The events were held in conjunction with regional distributors, including Emitac, Tech Data, Redington and Hyperdist in Jordan and Emitac and Hyperdist in Syria. Consumables suppliers SMS and Despec were also involved in the Jordan event.

Rania Hannoush, channel marketing manager for HP IPG presented marketing, training and channel programmes to resellers to give them a better understanding of how they can work with HP.

“HP’s go-to-market strategy with key channel partners will help recruit prime resellers to cater for the growth in the technology arena. We are pleased to provide our channel partners with the right marketing support and training programmes to ensure that our end-users receive excellent solutions and consultation,” Hannoush said.

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