Avaya business growing in region

Avaya’s MENA master distributor Universal Solutions has grown its regional team to meet increased demand for the networking giant’s products, the two companies said this week.

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By  Peter Branton Published  June 10, 2003

Avaya’s MENA master distributor Universal Solutions has grown its regional team to meet increased demand for the networking giant’s products, the two companies said this week.

“Since introducing the master distributor business model to the Middle East at Gitex 2002, we have attracted some notable Business Partners to Avaya, including some of the largest information and communication technology players in the region,” said Jerry Mayo, Universal Solutions president for Middle East and Africa.

The Middle East team for Universal Solutions was intended to be 14, but has been increased to 21, with the increase being put down for greater-than-expected interest in Avaya’s data switching range. The biggest swings towards Avaya were experienced in Egypt and the UAE, Mayo said, with Saudi Arabia and the northern Gulf markets gradually increasing in interest.

“Originally our commitment was to build a regional team of 14. That was very quickly surpassed and we now have 21 consultants responsible across 22 countries in the Middle East and Africa,” Mayo said.

Driving this demand is increased interest in call-centre technology to service outsourcing for the European markets, Mayo said. “We are on the edge of seeing entrepreneurs in Egypt and the UAE start to address call-centre outsourcing as a viable business opportunity. In fact there are already a number of companies in the Emirates beginning to see the benefit of outsourcing customer relationship management and we expect to see this trend experience a marked increase soon,” he added.

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