Samsung goes to Pakistan

Samsung's new facility aims will be largest in the country with an annual production of 250,000 colour television units.

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By  Vijaya Cherian Published  June 8, 2003

As part of its efforts to strengthen its market share in the subcontinent, Samsung Electronics has established a colour television factory in Lahore, Pakistan, with an annual production capacity of 250,000 units. The factory was inaugurated by His Excellency Mir Zafar Ullah Khan Jamali, the Prime Minister of Pakistan.

“While we continue to focus on the global vision of digital convergence, in Pakistan we are also committed to contributing towards the development of the information technology and consumer electronics industries,” says DK Byeon, president, Samsung Gulf Electronics.

“Pakistan’s growing GDP ratio and maturing consumer market makes it one of the fastest emerging countries for Samsung in the Middle East and Africa region. The launch of this new facility will further enable Samsung to unleash the power of digital convergence technologies to our Pakistani consumers,” he adds.

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