Emarat gets smart

Emarat has launched its next-generation of chipped smart cards in the UAE with the aim to provide a faster, streamlined and highly efficient procedure that the company claims will revolutionise corporate fleet management.

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By  Paul Barthram Published  June 8, 2003

Emarat has launched its next-generation of chipped smart cards in the UAE with the aim to provide a faster, streamlined and highly efficient procedure that the company claims will revolutionise corporate fleet management.

With the release of the new smart cards (the Safeer, Atheer and Em-Cash), Emarat hopes it will see the company become a leading solutions provider in fleet management throughout the Middle East.

“The concept of a fleet management card is not new – Emarat already has the Safeer Card that has gained an excellent customer base. There are other cards also available in the market, but with one major difference. Most of the existing cards use a magnetic stripe whereas the new range of Emarat smart cards will incorporate a chip,” said Rashid Al Shamsi, general manager of Emarat.

The new Safeer incorporates a chip which will make it the first smart credit-based fuel card of its kind in Dubai allowing for more security, flexibility and up-to-date information for its customers; Atheer, a pre-paid smart card has been specially tailored for small-to-medium fleet owners to offer a far higher level of control, security and convenience when it comes to motoring payments. Whilst Em-Cash is the first rechargeable smart card in the UAE and is designed to make motoring payments quicker and easier for fleet owners as well as individual drivers.

“The smart cards is a major milestone not only for Emarat but also for the customer and the fleet management sector in the UAE as a whole. This greatly enhances time, cost efficiency and complete ease of use any where in the county,” added Al Shamsi.

The chip-based cards mean that the Emarat range of cards will store more information, can be programmed to activate restrictions or benefits on pre-determined instructions, provide flexibility and speed for transactions and incorporates greatly enhanced security features. In addition, customers can access all their information on the Emarat website.

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