Middle East distributors scoop partner awards from HP Europe

Almasa Distribution and Tech Data FZ-LLC have both won awards from HP Europe for their performance with imaging and printing products

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By  Mark Sutton Published  June 4, 2003

Local distributors scooped up a pair of awards last month at Hewlett-Packard’s European Channel Partner Conference. Both Almasa Distribution and Tech Data FZ-LLC took awards at the event, which was held in Cannes at the end of May.

Almasa was awarded as Top International Sales for Imaging and Printing Group, in recognition of its ongoing growth and business volumes, as well as its execution of HP strategy.

Mehdi K Amjad, managing director of Almasa commented: “This award validates Almasa’s continued efforts to support the document imaging and printing industry and help customers realise the productive and competitive advantages of HP’s innovative products.”

At the same event, Tech Data was awarded Top Partner for Multifunction Products. The distributor has increased its focus on IPG products, and sees particular growth in multifunction devices, according to Steve Lockie, managing director of Tech Data.

“We took a decision to increase resources and our commitment to Hewlett-Packard’s imaging and printing technologies earlier this year when we expanded to take on the UAE market. This is recognition of just how Tech Data is delivering as a result,” he said.

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