Maybach reaches the Middle East

DaimlerChrysler aims to move 160 units of its long-awaited $450,000 luxury saloon in the region this year.

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By  David Ingham Published  May 27, 2003

DaimlerChrysler’s ‘luxury high-end’ Maybach has finally reached the Middle East, and even at a cool $450,000 the company is confident there’ll be plenty of takers. The company aims to shift 160 of this year’s planned 1000 unit run in the region.

“Some 40-50% of our sales will come from Saudi Arabia, 30% from the UAE, Kuwait will take 10% and the remaining percentage will come from Qatar, Oman, Bahrain and Lebanon,” explains Steffen Baumann, sales and marketing director, Mercedes-Benz car group, Dubai.

Daimler promises a car equipped with 21st century automotive technology, put together in a ‘state of the-art’ manufacturing facility in Germany and designed with an ‘extremely attentive’ eye for detail.

“Maybach is a unique product in the super luxury segment that combines the latest technology with the utmost refinement,” says Baumann. “The first Maybach cars were extremely well received and we have high expectations for this region. We will sell and deliver about 160 cars this year, making us one of the main sales areas worldwide.”

The Maybach comes in two specifications, the 57 and 62, references to the two models’ respective lengths of 5.7 and 6.2 metres. Standard features include Mercedes’ Sensotronic Brake Control (SBC), ‘Airmatic DC’ (Dual Control) electronically controlled air suspension, ‘Linguatronic’ for voice controlled operation and the ‘Comand APS’ control and display system.

The 5.5 litre Type 12 engine can reportedly churn out 550 horsepower, which allows the car to go from 0 to 100 km/h in as little as 5.2 seconds. According to DaimlerChrysler, there are over two million different ways in which you can personalise the design and fittings of your Maybach.

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