Al Alamiah delivers end-to-end solutions

Al Alamiah Electronics started off life marketing consumer electronics in Saudi Arabia. Since then, it has added a host of midmarket and enterprise technology solutions to its product portfolio

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By  Matthew Southwell Published  May 26, 2003

Founded in 1972, Al Alamiah Electronics started off life marketing consumer electronics in Saudi Arabia. Since then, it has added a host of midmarket and enterprise technology solutions to its product portfolio. As such, it is now capable of providing the Kingdom’s businesses with end-to-end technology solutions.

“Al Alamiah was very successful in those early years, bringing many well-known names in home entertainment into the Kingdom, but eventually it became obvious that the future lay in the information revolution,” says Al Alamiah's Ayman Mallouk.

“However, Al Alamiah embraced this challenge, despite its technical difficulty, and through application it prospered,” he adds.

As of today, the company is a partner of choice for a number of leading local and international technology brands. For software, it works with Microsoft, Sakhr and Harf Information Technology, which specialises in Islamic software products. For hardware it works with Dell and Acer.

Al Alamiah’s networking solutions come from Extreme Networks, while relationships with Cylink and Utimaco Safeware allow the company to offer state of the art information security products and services.

Although Al Alamiah’s range and quality of products is impressive, it is the company’s services and implementation skills that help set it apart. To this end, Al Alamiah employs around 380 staff in the Kingdom, who specialise in the installation and servicing of IT and communications products, the provision of turnkey projects, and superior consultancy services.

This combination of high end products and services has enabled Al Alamiah to serve both the private and public sectors over recent years. The company’s corporate clients include Sabic, Saudi Holland Bank and National Commercial Bank, while it also works with The Saudi Arabian National Guard, The Ministry of Foreign Affairs and Kind Fahd University in the public sector.

“Al Alamiah is now the leading IT supplier to the corporate market,” adds Mallouk.

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