High cost holds back PC tablet market says IDC

Despite high unit cost and lack of mainstream business applications, the PC tablet market still increased by 33% in Q1 of this year, says IDC.

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By  Greg Wilson Published  May 15, 2003

Growth in Europe’s PC tablet market is being limited by high costs, lack of mainstream applications and clear usage patterns. However, despite inhibiting factors, the market still managed to increase by 33% in Q1 of this year, says analyst group, IDC.

“For traditional business users, the combination of high-priced systems and lack of useful applications with tablet handwriting support are clearly a hindrance to broader mass market adoption,” comments Andrew Brown, research manager of EMEA Mobile Computing at IDC.

“Nevertheless, specific vertical markets are demonstrating a healthy desire for tablet PC products, and as product prices are reduced, new designs appear, an increased number of applications with handwriting support emerge and the platform becomes more stable, IDC expects tablet PC products to increase in popularity,” adds Brown.

Research from IDC indicates that slate form factor tablet PCs grew faster than convertible ‘all-in-one’ tablet devices through a combination of lower prices and deals for slate tablet PCs with specific applications tailored to certain vertical markets, such as healthcare/pharmaceutical organisations, logistics, and education.

Sales of tablet PCs to traditional business markets remained slower, with both high price and lack of platform maturity key factors.

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