New alliance to storm Middle East markets

Microsoft Business Solutions has announced a new strategic partnership with the Dubai based eSolutions, in order to meet growing demand for integrated, end-to-end business applications and services in the Middle East.

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By  Paul Barthram Published  May 14, 2003

Microsoft Business Solutions has announced a new strategic partnership with the Dubai based eSolutions, in order to meet growing demand for integrated, end-to-end business applications and services in the Middle East.

With the intention to utilise shared skills and experience, the two companies are hoping the alliance will increase their market share in the region for implementing MBS applications and providing companies with scalable and customisable solutions designed for automating business processes and accelerating growth.

Gaby Matar, group managing partner at eSolutions said the companies were confident of growth. “As the Middle East’s IT market continues to develop, we have high hopes for the potential. Demand for business applications is booming because of the large base of dynamic enterprises looking to hone their competitive edge, along with the numerous upgrades occurring in government departments.”

While eSolutions role is confined to implementation of the applications, the company will provide personalised services ranging from planning to implementation, to ongoing support and education, which will complement the existing business services offered by Microsoft’s regional partners.

Matar sees this agreement as a “win-win” situation. “By working together we are able to help increase Microsoft Business Solutions’ market share by enabling more companies implement their applications, and we get the chance to increase our reputation in the market by delivering projects on time and in budget.”

Matar’s sentiments are echoed by Venkat Raman, channel director - Middle East, Microsoft Business Solutions. “We are delighted that eSolutions is committed to implementing Microsoft Business Solutions initiatives. This company is making a strong impression on the business community in the region by its tireless dedication to customer service.”

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