BenQ very much

As part of a strategy aimed to improve upon the successful sales of its digital lifestyle products, BenQ has announced an UAE reseller reward programme, with particular emphasis on its best selling LCD and digital projector range.

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By  Paul Barthram Published  May 11, 2003

As part of a strategy aimed to improve upon the successful sales of its digital lifestyle products, BenQ has announced an UAE reseller reward programme, with particular emphasis on its best selling LCD and digital projector range.

Through the new incentive programme, resellers will be awarded cash rebates, based on the number of BenQ projectors and liquid crystal display (LCD) monitors they order.

“BenQ has some of the best companies in the region working as part of its reseller network and many of these relationships go back over fifteen years. We wanted to go directly to our reseller partners with incentives because it reminds them of how much we value their support and of the great things we can achieve when we work together,” commented Robert Dung, managing director, BenQ Middle East.

Ensuring their scheme is run as simple as possible for resellers, BenQ will be redeeming the rebates on a monthly basis and cutting back on the bureaucracy that accompanies many similar incentive schemes.

“We’ve achieved great things in the Middle East market because we’re an agile company that responds quickly to the needs of our customers,” said Manish Bakshi, director and chief operating officer, BenQ Middle East. “It was important that our incentive scheme should reflect this approach.”

With an assured confidence, BenQ is looking to expand the incentive programme to promote the rest of its wide-range of affordable products. Similar programmes for the Saudi Arabian and Turkey markets are expected in the next quarter.

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