Gulf Air unveils all economy airline

The once cash strapped Gulf Air airline unveiled yesterday (May 8) the regions first all economy air carrier, Gulf Traveller, which will start operating as of 1 June 2003 out of its base in Abu Dhabi.

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By  Massoud Derhally Published  May 8, 2003

The once cash strapped Gulf Air airline unveiled yesterday (May 8) the regions first all economy air carrier, Gulf Traveller, which will start operating as of 1 June 2003 out of its base in Abu Dhabi.

“Gulf Traveller is our response to these demands. In effect, we have tailored an airline to address just a single segment of the broad multi-segmented market in which we operate,” said James Hogan, president and chief executive Gulf Air the parent company of Gulf Traveller.

“This is the shape of things to come. The introduction of low cost or single class carriers in the Middle East market is inevitable at some point in the future. By pre-empting this trend, and in addressing a single market segment with a unique service, Gulf Air once again demonstrates the innovation and creativity inherent in a brand that has stood the test of time,” Hogan added

The new airline hopes to capitalise on the large expatriate community from the Indian subcontinent in the United Arab Emirates and neighbouring Gulf countries. The potential market is huge. For example, the six Gulf States and neighbouring Iraq, Yemen and Iran have an estimated 10 million workers from the Indian subcontinent.

Gulf Traveller will be using six single-class Boeing 767-300s and serve routes presently served by Gulf Air’s network, specifically those where customer demand exceeds existing capacity, including: Nepal, Pakistan, Bangladesh, India, Sri Lanka, Tanzania and Zanzibar. Cities within the GCC also feature on the destination list, and future plans include extending the network to include secondary European destinations.

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