AMD happy to be boxed in

AMD continues its boxed processor formula with the 64-bit Opteron and reaffirmed its desire to continue to compete with Intel on price and performance at a key gathering of IT brains at Dubai’s Emirates hotel.

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By  Simon Duddy Published  May 6, 2003

AMD has announced that will make the Opteron, its new 64-bit server and workstation multiprocessor, available as part of a boxed solution.

As well as the processor the box comes with a matched cooling fan. The processor in a box (PIB) formula has been a great success with lower end AMD processors such as the Duron and Athlon. PIB came about for two main reasons; having the product in a tamper proof retail pack in order to combat counterfeiting and also to make it easier for small system integrators and consumers to match processors with a compatible fan.

The AMD Opteron is one of the world’s first 64-bit server processors. This is significant because it enables the processor to decrease memory latency and greatly improve performance. The processor is also compatible with existing 32-bit applications. The AMD re-affirmed its commitment to the boxed formula and re-enforced its desire to compete with Intel on a price and performance basis at a roadshow held at the Emirates Towers hotel in Dubai on May 6. Vendors and IT experts from across the Middle East attended the event.

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