City of dreams

The operators of Burj Al Arab, Jumeirah International hope to restore some of the UAE’s cultural legacy with the opening of Mina A’Salam, the first piece in the Arabian style Madinat Jumeirah jigsaw.

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By  John Irish Published  May 5, 2003

Travellers to Dubai are set to experience a new cultural experience when Mina A’Salam, the first part of the three phase Madinat Jumeirah Arabian-style hotel complex opens in time for the World Bank and IMF annual meeting to be held in Dubai from September 23-24.

Whereas many luxury hotel developments have gone down the modern day skyscraper route in Dubai, the latest project by Jumeirah International will offer a taste of the Arabian Peninsula spread over 3km.

“Our guests will be able to enjoy the serenity, intimacy and personalised service associated with boutique hotels around the world, in an authentic Arabian maritime setting,” said John Pelling, general manager, Mina A’Salam.

The hotel will comprise 292 rooms with a minimum of 50 square metres per room. The design will be in tune with the regional wind tower architecture, while maintaining traditional Arab motifs in the rooms. Mirage Mille, the developers of the Sun City themed resort in South Africa are undertaking the interior design.

Despite the regional uncertainties, Pelling is confident that the Arabian resort will be a unique selling point that will attract not only leisure tourists and business travellers, but also appeal to new markets outside of the GCC and UK.

“We are getting a very good feeling from tour operators in Europe, particularly the French and the Swiss who are looking for something different,” Anne Bleeker, director of public relations & communications, Jumeirah International told Arabian Business.

Jumeirah International is aiming to complete the remaining part of the resort by the end of 2005. The entire complex will have two additional Arabian style hotels as well as a traditional Middle Eastern souq and a luxury therapeutic spa.

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