Ajmal invests in expansion of output

The regional perfume maker expands capacity in response to robust regional growth and plans to expand into international markets.

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By  David Ingham Published  April 30, 2003

Ajmal Perfumes, the well known regional fragrance house, has invested Dhs15 million in a new manufacturing complex. The 147,000 square foot facility will be operational by the third quarter and will include a ‘fully-equipped’ R&D wing and a packaging area.

“Thanks to our phenomenal growth in the region and the increased demand for our products, we needed to invest in a new manufacturing facility to boost our manufacturing capabilities,” says Nazir Ajmal, marketing director and chief perfumer, Ajmal Perfumes. “In turn, our existing plant will be converted into an exclusive Oudh processing and Dahn Al Oudh facility.”

With the opening of the plant, the company will increase its manufacturing capacity by 300%, allowing it to output 4 million units of eau de parfum, 3 million units of powder and 1 million units of concentrated perfume annually.

Ajmal reports that its business has been growing at 25% annually for the last three years and plans are afoot to significantly increase its limited presence outside the Middle East. The company’s drive to expand internationally will see it seek out distribution partners in non-GCC Middle Eastern countries, India, Pakistan and Europe.

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