HP attempts to lure you in-house

HP is targeting designers and other creative professionals who want to carry out large-format projects in-house with the launch of its multi-format printer, the HP Designjet 120.

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By  Andrew Picken Published  April 29, 2003

HP is targeting designers and other creative professionals who want to carry out large-format projects in-house with the launch of its multi-format printer, the HP Designjet 120.

The HP Designjet 120 supports industry standards, such as Adobe PDF, which provides a continuous workflow for Adobe Photoshop, Illustrator and InDesign users. The HP 120 Designjet is priced at $1649 while the HP Designjet 120nr comes in at $2349, but the company stresses this includes networked printing and automatic roll-feed options.

“Companies in the Middle East are realizing the incredible impact of on-demand, targeted marketing,” said Thomas Valdjak, Category Manager, Imaging and Printing Group, HP Middle East. “By providing solutions such as the HP Designjet 120, marketing and design professionals don’t need to worry about the hassle of outsourcing projects, as they can print directly from their desks. Instead, they can concentrate on innovative campaigns to make the most of their marketing budgets.”

The HP Designjet 120 can print from A1 up to A6 size documents and HP sees it as bridging the gap between desktop and oversize printing with the combination of a standard media tray and a 52.8cm paper path and an optional roll-feed and cutter. Print speeds range from up to 1.5 minutes per page for A3+ on glossy media in normal print mode and up to 4 minutes per page on glossy media in best mode.

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